Cookie Policy
Effective Date: April 27, 2026 Last Updated: April 27, 2026
Introduction
This Cookie Policy explains what cookies are, which cookies medlaunch.health uses, why we use them, and how you can control them. This policy should be read alongside our Privacy Policy at medlaunch.health/privacy-policy/ and our Terms and Conditions at medlaunch.health/terms-and-conditions/.
By continuing to use medlaunch.health, you consent to our use of cookies as described in this policy.
1. What Are Cookies?
Cookies are small text files that are placed on your device — computer, tablet, or smartphone — when you visit a website. They are widely used to make websites work properly, remember your preferences, and provide website owners with information about how their site is being used.
Cookies are not harmful and do not contain executable programs or viruses. They simply store small pieces of information that are sent back to the website on your next visit.
There are two main types:
- Session cookies — temporary cookies that are deleted as soon as you close your browser
- Persistent cookies — cookies that remain on your device for a set period or until you delete them manually
2. How We Use Cookies
MedLaunch uses cookies for the following purposes:
- To ensure the website functions correctly and securely
- To understand how visitors navigate and interact with our site
- To analyse which pages and content are most useful to clinic owners and healthcare professionals
- To improve the performance, content, and user experience of our website over time
We do not use cookies to serve you advertisements, track you across other websites, or sell your data to third parties.
3. The Cookies We Use
Below is a full list of the cookies and tracking technologies active on medlaunch.health.
3.1 Strictly Necessary Cookies
These cookies are essential for the website to function. They cannot be switched off. They do not collect any personally identifiable information and are typically set in response to actions you take, such as filling in a form or navigating between pages.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| wordpress_logged_in_* | MedLaunch (WordPress) | Identifies logged-in WordPress users and maintains their session | Session |
| wp-settings-* | MedLaunch (WordPress) | Stores user interface preferences for the WordPress admin area | 1 year |
| wordpress_test_cookie | MedLaunch (WordPress) | Checks that the browser accepts cookies, required for login | Session |
| PHPSESSID | MedLaunch (WordPress) | Maintains your session state across page requests | Session |
3.2 Analytics and Performance Cookies
These cookies help us understand how visitors use our website. All information collected is aggregated and anonymous — no individual user is identified. We use this data to improve our content, page structure, and user experience.
Google Analytics 4
Google Analytics 4 is operated by Google LLC. It tracks page views, session duration, traffic sources, and user behaviour across our site. The data is sent to Google’s servers and processed in accordance with Google’s Privacy Policy.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users by assigning a randomly generated number as a client identifier | 2 years |
| ga* | Google Analytics | Stores and counts page views for this specific GA4 property (G-C2GSGGH1DR) | 2 years |
| _gid | Google Analytics | Distinguishes users, refreshed every 24 hours | 24 hours |
| _gat | Google Analytics | Used to throttle request rate to Google Analytics servers | 1 minute |
Google’s Privacy Policy: policies.google.com/privacy Google Analytics opt-out: tools.google.com/dlpage/gaoptout
Microsoft Clarity
Microsoft Clarity is a behavioural analytics tool operated by Microsoft Corporation. It records anonymised session replays, generates heatmaps, and tracks click and scroll behaviour to help us understand how users interact with our pages. Clarity does not collect personally identifiable information.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _clck | Microsoft Clarity | Persists the Clarity user ID and preferences, unique to each site | 1 year |
| _clsk | Microsoft Clarity | Connects multiple page views by a user into a single Clarity session recording | 1 day |
| CLID | Microsoft Clarity | Identifies the first time Clarity saw this user on any site using Clarity | 1 year |
| ANONCHK | Microsoft Clarity | Checks whether Clarity logging is enabled for the browser in that session | Session |
| MR | Microsoft | Used to determine whether to refresh the MUID cookie | 7 days |
| MUID | Microsoft | Identifies unique web browsers visiting Microsoft sites; used for advertising, site analytics, and other operational purposes | 1 year |
| SM | Microsoft | Syncs the MUID across Microsoft-owned subdomains | Session |
Microsoft’s Privacy Statement: privacy.microsoft.com Microsoft Clarity opt-out: clarity.microsoft.com/opt-out
3.3 Functional Cookies
These cookies enable enhanced functionality on our website. They may be set by us or by third-party providers whose services we have integrated into our pages. If you disable these cookies, some parts of the site may not function as intended.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| rank_math_seo_* | Rank Math SEO (WordPress plugin) | Stores SEO-related settings and schema data to help search engines properly index our pages | Session |
3.4 Tag Management
We use Google Tag Manager (GTM) to manage and deploy the scripts described above. GTM itself does not collect any personal data — it is a container that loads other tools based on rules we configure. All tags loaded through GTM are listed in the sections above.
4. Third-Party Cookies
Some cookies on medlaunch.health are set by third parties — specifically Google and Microsoft — whose services we use for analytics. We have no direct control over third-party cookies. These companies have their own privacy policies and opt-out mechanisms, which we link to in Section 3 above.
We do not use any of the following on medlaunch.health:
- Facebook / Meta Pixel
- Hotjar
- HubSpot
- Intercom
- LinkedIn Insight Tag
- Any advertising or retargeting cookies
5. Cookie Consent
At present, medlaunch.health does not operate a cookie consent management platform. We are in the process of implementing one. Once live, a cookie consent banner will appear on your first visit allowing you to accept, decline, or customise non-essential cookies before any analytics scripts are loaded.
Until then, you can control or disable cookies at any time using the browser and tool-level options described in Section 6 below.
6. How to Control and Manage Cookies
You have several options to control how cookies are used:
6.1 Browser Settings
All major browsers allow you to view, block, and delete cookies through their settings. Note that blocking all cookies may affect the functionality of some websites, including parts of medlaunch.health.
- Google Chrome: Settings → Privacy and Security → Cookies and other site data
- Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Microsoft Edge: Settings → Cookies and site permissions → Cookies and site data
6.2 Google Analytics Opt-Out
You can prevent Google Analytics from collecting data about your visits by installing the official Google Analytics Opt-out Browser Add-on, available at: tools.google.com/dlpage/gaoptout
6.3 Microsoft Clarity Opt-Out
You can opt out of Microsoft Clarity session recording by visiting: clarity.microsoft.com/opt-out
6.4 Google Privacy Controls
You can manage how Google uses your data across all Google services by visiting: myaccount.google.com/data-and-privacy
7. Do Not Track
Some browsers offer a “Do Not Track” (DNT) setting that signals to websites that you do not want your browsing activity tracked. We acknowledge DNT signals in our analytics configuration where technically possible. We also support the Global Privacy Control (GPC) signal as a valid opt-out preference where required by applicable law.
8. Cookies and Healthcare Data
MedLaunch does not use cookies to collect, process, or store any Protected Health Information (PHI) or patient data. Cookies on this website relate only to general website analytics and functionality for visitors and clinic clients browsing medlaunch.health. Patient-related data is handled exclusively through our secure service platform under appropriate Business Associate Agreements, as described in our Privacy Policy.
9. Changes to This Cookie Policy
We may update this Cookie Policy from time to time as we add or remove tools from our website. When we make changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this page periodically. Significant changes will also be noted in our Privacy Policy.
10. Contact Us
If you have any questions about how we use cookies or this Cookie Policy, please contact us:
MedLaunch Health Website: medlaunch.health Email: info@medlaunch.health
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